Specialty Coffee & Community Concept — Beirut
A market study and feasibility study for a specialty coffee concept designed to be more than a coffee shop — a place of community. The engagement combined rigorous market research with full concept and financial development.
Demarcation Study
Mapped a supply base of more than 800 restaurants across Beirut to define the addressable market.
Competition Analysis
Assessed the competitive landscape of existing specialty coffee and café concepts in the market.
Trend Analysis
Reviewed coffee and F&B trends locally in Lebanon and internationally to inform positioning.
Operations
Marketing
Interior Design
Branding & Collaterals
Location Search
Approached developers operating several malls in Dubai to secure a location for the concept within their developments.
In-Depth Financial Analysis
Interior Design FF&E List
Organisational Chart
Outcome
A complete feasibility roadmap grounding a specialty coffee concept built around community — from market sizing and trend analysis through to concept design, staffing structure and financial modelling.
Corporate Governance for a Music School — Dubai
Built the corporate governance framework for a Dubai-based music school, developing standard operating procedures across every operational vertical and preparing the legal groundwork needed to expand into new locations.
Operations Manual
Retail Manual
Finance & Control Manual
Sales & Marketing Manual
Human Resources Manual
Training Manual
Legal Frameworks for Partnership
Legal Frameworks for Joint Venture
Development Plan and Growth Strategies
Outcome
A governance foundation of SOPs across every operational vertical, paired with the legal frameworks needed to bring the school's model to new locations — whether through partnership, joint venture or franchise.
Sushi Cloud Kitchen Turnaround
A turnaround engagement for a sushi brand operating through a cloud kitchen model, addressing underperformance on two fronts: improving the profitability of the existing operation, and building a new growth path for the brand.
Sales Uplift Strategy
Identified and implemented measures to grow sales through the existing cloud kitchen.
EBITDA & P&L Improvement
Restructured the cost base to improve EBITDA within the brand's financial P&L.
New Business Model Design
Developed a new business model to grow the brand's top line beyond the cloud kitchen.
Dine-In Concept Development
Created a dine-in concept to diversify the brand's revenue base.
Outcome
A more profitable cloud kitchen operation paired with a new dine-in concept, giving the brand a second growth channel beyond delivery-only sales.